What is Wrap Advertising?
There are different ways of advertising for business. One of the innovative and interesting ways through which one can advertise is through the art of car wraps and vinyl decals. So the question is what exactly wrap advertising is? Car decals and vinyl advertising is actually a way of marketing through which any vehicle like car, truck or a van is covered either fully or partially in vinyl decal. Car Wrapping is done through colorful designs and paintings onto a vehicle’s outer side. But the practice of conventional paintings and colorings is slowly becoming obsolete as the use of vinyl sheets as custom vinyl decals is on the rise with each passing day.
Benefits of using Car Vinyl Decals
The benefit of using these car vinyl decals is that they are not only easy to remove but are very cost effective as far as costs for changing the advertisement is concerned. Car wraps and graphics are easy to install for large vehicles having flat surfaces (for examples buses and light rail carriages) but can also be applied to small vehicles, thus became a powerful medium of advertisement.
Who uses custom vehicles wraps?
All the business companies whether large, medium or small are now implanting the techniques of vehicle wraps and graphics for marketing their business. It can be considered as ideal for small business owners or the kinds of businesses which want to target in a certain area. Think of your car as a live advertisement which is always on the move and can be driven anywhere, without any restrictions and problem.
How it is different from other mediums of promotion?
Other mediums of advertising like radio, TV and the print media provide you with a limited airtime/space on their channel/newspaper. Also the advertising campaign run for a specific period of time, usually the time which is agreed upon between you and the advertising agency depending on the budgeting requirements.
The other down site of the conventional marketing is if people are not interested, they would probably switch the TV/Radio channel or flick the page of the newspaper. The other ways of advertising like the billboards and hoarding around some of the most popular places are also highly expensive, for example on a location like Times Square New York a small business owner can’t even imagine the cost of advertising there.
Vehicle wrapping is different altogether. It is not only time independent as you can drive around the vehicle anywhere and anytime as long as you want but also attract people with colorful designs and paintings that are done using the car vinyl decal sheets. Moreover, you don’t have to pay large sums of money that you usually have to pay to the local TV and Radio channels for the advertisement, as the wrapping a decal last for like 4-5 years before you have to repaint it with some new advertisements or the same advertisement.
So if you are looking for an innovative and cost effective solution for raising awareness of your business then wrapping vehicles in the form of custom vinyl decals is the best way to go about it.